Magazine Analysis 3

 

Prospect is a British current affairs magazine specialising in politics and economics. The masthead is recognisable as the same logo is used on every issue of the magazine and the name of the magazine suggests someone who is likely to succeed. This has connotations of the readers of the magazine becoming prospects, possibly because of the topics covered in the magazine.

This magazine breaks some codes and conventions as a magazine on their front cover. The main unique selling proposition would be that the covers are usually illustrated or collaged as opposed to having main images of celebrities and relevant people on the cover.

This magazine also includes a tagline. ‘Think again, think prospect’ which implies that readers should choose Prospect as it is a magazine for educated and well-informed people. Reading this magazine would be the right decision to make. This tagline also includes repetition with the word ‘think’ therefore creating a catchy tagline for all issues of the magazine.

Another way that this issue of the magazine breaks conventions is with the colour scheme which seems to include more than the classic 3 colours. There is red, white, black, yellow and blue on this cover as well as the vibrant colour included in the collage images.

The main cover line on this issue is, ‘New decade New ideas’ this simple cover line uses repetition to convey the most important topic written about in the issue. This links to the main cover image/supporting images on the cover which is a photo collage reading ‘2020’. These collages include images of relevant political figure such as Donald Trump and Vladimir Putin as well as images of political buildings and an image of the Earth, suggesting that these are all relevant topics of 2020 and will be discussed in the issue.