Magazine Analysis 2

 




The Economist is a current affairs magazine which focuses on political issues in their articles.

The most noticeable convention shown on this cover is the recognisable masthead. ‘The Economist’ is shown in white text in a red box. This exact logo is shown on every issue of the Economist and in the exact same place in the top left corner of the magazine. This makes it very identifiable and maintains the design.

This issue presents a simple and minimalistic front cover as the background is all black with a triangle of pink displaying a womanly figure with a pink hand on her body. This image represents the main story for the issue as there are no supporting images. The pink triangle showing the main story is anchored with a cover line in the same colour. ‘Sex and power’ This is a simple line and suggests that these two topics are significantly linked to each other. The supporting text ‘#MeToo, one year on’ reveals to the reader what the leading story is about.

The cover image for this magazine challenges the codes and conventions as the main image on a cover is usually a photograph of a celebrity, however, The Economist displays an illustrated cover for their stories.

This colour scheme of pink, black and white (excluding the red masthead) follows the conventions of magazine covers by keeping it minimal and less cluttered.

The primary audience of this magazine is likely to be middle-aged, middle-class, well-educated people of both genders. This is because, as suggested by the name of the magazine, The Economist focuses on international business and politics which the audience would likely be well informed about.


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