Magazine Website Analysis 1

 

The Week website analysis

The Week website matches the print magazine, firstly with the logo and masthead that appears on every issue at the centre top of the page to make it recognisable to readers. Another part of the page that closely links to the print magazines is the illustrated images of people on the sides. This illustrated style of images represents the magazine’s house style and creates an approachable feel to the magazine’s articles and current affairs topics.

The colour scheme of the website is quite simple and clean. The main colours are white and red, with red highlighted titles and important topics. By using this as the main colour, it maintains the logo theme within the colour scheme.

The Week’s website also includes side bars on each side with a ‘Too Embarrassed to Ask’ section. This section promotes ‘MoneyWeek’ magazine by including ‘Your investment questions answered’ and ‘Find out more’ buttons.

The website’s multiple boxes with various news stories on display the composition and style. This layout stays the same every day and for each issue of The Week to create a recognisable and consistent style. There is also a bar for ‘Daily Briefings’ which gives the readers the top 10 things they need to know today. This creates a quick, simple and accessible way of reading the Week’s stories and helps to easily keep the active audience informed.

Another component of the website that is useful and attractive to readers is the navigation bar which lists different news topics that the audience may want to focus on. ‘news, sport, business, technology, etc’. This navigation bar also highlights the topics that this current affairs magazine specialises in and the active audience will likely be interested in most.

Numerical data

The Week: 418,952 Facebook followers, 132.3k Twitter followers, 16.9k Instagram followers

The Week UK: 157,686 Facebook followers, 14.4k Twitter followers.

The Week also have a children’s version of their magazine called The Week Junior aimed at 8-14 year olds.

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