Magazine Website Analysis 2

 

The Economist website analysis

The Economist website reflects the print covers with the logo positioning and masthead. The Economist classic red logo is placed in the top left corner of the website like on the print versions of the magazine. The Economist's website represents cross media convergence/synergy, which creates broader promotion of the magazine. The magazine also has platforms on Facebook, Twitter and Instagram with millions of followers.

The website doesn’t strongly represent the print style as on the magazine issues like The Week does, the images on print are usually illustrated instead of actual images. However, the website includes real images of articles. These images are clear, with one main topic within the image. There are also statistical graphs included on the website, this illustrates the deeply informative topics within The Economist stories and targets the educated audience.

The layout of the website includes what the magazine considers to be the biggest current issues as the biggest on the page. There are other news stories surrounding this with large headlines and relating images. The composition of the website is very simple and easy to navigate with a small navigation bar at the top. Contrasting other magazine websites, the Economist has one ‘Menu’ button at the top which drops down to show different current affairs topics that the readers can choose from. This feature allows for a very simplistic house style in the website and creates an active audience as it allows them to choose which topics to focus on

The colour scheme is very simple, similar to other websites and creates a very clean and uncluttered house style. The main colours used on this website is white, red and blue. The red strings from the recognisable logo of The Economist and blue gives a sophisticated look to the website and has connotation of knowledge, freedom and inspiration.

Numerical data of the Economist

Facebook followers: 9,555,433

Twitter followers: 25.2 million

Instagram followers:5.2 million

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