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Timed Essay 4

 4) Long form television dramas lack originality; no matter which country they are made in, they all use intertextuality in the same way.’ How far do you agree with this statement? Stranger Things and Deutschland 83 both show intertextuality in different ways, creating very different products and therefore audience appeals. Intertextuality in both TV dramas creates more niche audiences due to them being recognisable and identifying with them.  Stranger Things uses techniques of homage and pastiche intertextuality with some references to ET, The Goonies and other texts. These references come from the 80s, linking the drama to the time period and making it feel more authentic. Creativity in this comes from the intertextuality being modified to create a new product. For example, the reference to ET isn’t explicit and some audiences may recognise it, identify with it and this creates fandom as people feel more connected to the product. However, the intertextuality is used in a uni...
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Timed Essay 2

 2) Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. Radiohead’s Burn the Witch music video reflects the band’s ideology and messages they want to promote through the political song. The audience of Radiohead are middle-aged and older men with political, left-wing views as this mirrors Radiohead’s viewpoints. The band are known for their political and societal commentary. The intertextual references in Burn the Witch are importantly linked to the audience as the references to The Wicker man film and Camberwick Green will be understood by the older audience, likely allowing them to relate more to the ideology being represented. If audiences understand the obvious narrative link to the Wicker man, they will recognise the unique ideas of cults and the dangers of extreme social groups and groupthink ideologies. The video expresses the dangers of the traditional political viewpoint...
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Magazine Analysis 3

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  Prospect is a British current affairs magazine specialising in politics and economics. The masthead is recognisable as the same logo is used on every issue of the magazine and the name of the magazine suggests someone who is likely to succeed. This has connotations of the readers of the magazine becoming prospects, possibly because of the topics covered in the magazine. This magazine breaks some codes and conventions as a magazine on their front cover. The main unique selling proposition would be that the covers are usually illustrated or collaged as opposed to having main images of celebrities and relevant people on the cover. This magazine also includes a tagline. ‘Think again, think prospect’ which implies that readers should choose Prospect as it is a magazine for educated and well-informed people. Reading this magazine would be the right decision to make. This tagline also includes repetition with the word ‘think’ therefore creating a catchy tagline for all issues of the mag...
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