Statement of Intent

 

For my print option of coursework, I will create a current affairs magazine with print cover prototypes and website prototypes. My intended target audience is young adults, 18-35 due to the modern topics and areas of news I will include in my prototypes. My target audience will likely be well-educated university students as they want to stay informed on current affairs. These students’ lifestyle will likely include creative vocations as this will match the creative and cultural news topics included. For example, my magazine will be aimed at people who are interested in art, film and TV and culture news. In my mood board, I included images of people at art galleries and socialising with friends. I also included images of protests and the Labour party as the target audience is young, liberal or left-wing people. Due to this being a younger audience, they will likely read the news online and on mobile phones.

I aim to represent my target audience through my products using the design and content included in both the print and website prototypes. The design should be simplistic and modern, and the content will target my audience by using stories of culture, tv & film and foreign news. News stories should also include young people and issues affecting them. These stories should show them in a positive light to have my target audience have a preferred reading of the magazine. For example, protest stories and new trends will be including due to them being trendy, modern and rebellious.

The synergy of the magazine industry between print and online versions creates a brand and this is what I aim to make. By creating a print magazine and website prototype, I will link the magazine brand throughout platforms. This synergy in the magazine industry creates a more powerful product with more audience interaction and therefore more revenue. Another element of my target audience that adds to this synergy is the young audience using apps and mobile phones. I will create this brand by having a consistent house style across the print and website prototypes, likely simplistic to create a clean and easy-to-navigate style. I would aim to create a house style that would fit into a Conde Nast portfolio due to the simple but clean, modern style of magazine.

The colour scheme for my prototypes would likely be simplistic to keep them from looking messy. Main colours I would use across my magazines would be white, black and grey as these are formal whilst blending well with each other. Other colours I would include are red and blue as they are primary colours but also striking. Fonts I will use will be easy to read, formal but well rounded to create an attractive cover and brand. Layout of my magazine will likely follow the main conventions, with the masthead being at the top and including a main image on the front cover. However, my webpages will include more interactive features to create synergy between products and support the idea of an active audience.

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