Rosie Wellings Media NEA Year 2

  The Economist website analysis The Economist website reflects the print covers with the logo positioning and masthead. The Economist classic red logo is placed in the top left corner of the website like on the print versions of the magazine. The Economist's website represents cross media convergence/synergy, which creates broader promotion of the magazine. The magazine also has platforms on Facebook, Twitter and Instagram with millions of followers. The website doesn’t strongly represent the print style as on the magazine issues like The Week does, the images on print are usually illustrated instead of actual images. However, the website includes real images of articles. These images are clear, with one main topic within the image. There are also statistical graphs included on the website, this illustrates the deeply informative topics within The Economist stories and targets the educated audience. The layout of the website includes what the magazine considers to be the biggest c...

  The Week website analysis The Week website matches the print magazine, firstly with the logo and masthead that appears on every issue at the centre top of the page to make it recognisable to readers. Another part of the page that closely links to the print magazines is the illustrated images of people on the sides. This illustrated style of images represents the magazine’s house style and creates an approachable feel to the magazine’s articles and current affairs topics. The colour scheme of the website is quite simple and clean. The main colours are white and red, with red highlighted titles and important topics. By using this as the main colour, it maintains the logo theme within the colour scheme. The Week’s website also includes side bars on each side with a ‘Too Embarrassed to Ask’ section. This section promotes ‘MoneyWeek’ magazine by including ‘Your investment questions answered’ and ‘Find out more’ buttons. The website’s multiple boxes with various news stories on display...

  Magazine Industry   The magazine industry is consists of consumer-targeted magazines, which comprise an estimated 86.4% of the industry, and professional periodicals, which make up the remaining share. The industry's two main sources of revenue, print sales and advertising, have fallen over the past five-year period as operators have struggled to cope with declining print sales and significant online competition, which has deterred advertising agencies from print media. Over the five years through 2020-21, industry revenue is forecast to decline at a compound annual rate of 5.1% to £4.1 billion.   The top 5 print magazines: 1               TV Choice                           Circulation: 1,266,242 2             ...

 

  Prospect is a British current affairs magazine specialising in politics and economics. The masthead is recognisable as the same logo is used on every issue of the magazine and the name of the magazine suggests someone who is likely to succeed. This has connotations of the readers of the magazine becoming prospects, possibly because of the topics covered in the magazine. This magazine breaks some codes and conventions as a magazine on their front cover. The main unique selling proposition would be that the covers are usually illustrated or collaged as opposed to having main images of celebrities and relevant people on the cover. This magazine also includes a tagline. ‘Think again, think prospect’ which implies that readers should choose Prospect as it is a magazine for educated and well-informed people. Reading this magazine would be the right decision to make. This tagline also includes repetition with the word ‘think’ therefore creating a catchy tagline for all issues of the mag...

 

  The Economist is a current affairs magazine which focuses on political issues in their articles. The most noticeable convention shown on this cover is the recognisable masthead. ‘The Economist’ is shown in white text in a red box. This exact logo is shown on every issue of the Economist and in the exact same place in the top left corner of the magazine. This makes it very identifiable and maintains the design. This issue presents a simple and minimalistic front cover as the background is all black with a triangle of pink displaying a womanly figure with a pink hand on her body. This image represents the main story for the issue as there are no supporting images. The pink triangle showing the main story is anchored with a cover line in the same colour. ‘Sex and power’ This is a simple line and suggests that these two topics are significantly linked to each other. The supporting text ‘#MeToo, one year on’ reveals to the reader what the leading story is about. The cover image ...

  The codes and conventions of magazines are essential for the audience appeal and making a magazine attractive to readers. Time is an American current affairs and news magazine. On this issue’s front cover, a main image of Earth is shown to be shedding a shell, revealing a seemingly brighter planet. The main cover line of the magazine anchors this image with ‘Youthquake’ a play on the word ‘earthquake’ in a simple, bold and black font beneath the Time masthead. This suggests the main theme of climate issues and the youth making a significant difference to this topic. The main supporting cover line is ‘How the world will change when a new generation leads’ this text explains the main cover line. Paired with the bright main cover photo, the cover suggests that a new generation could make a significant, positive change to the world and climate. The other supporting cover lines give the readers information as to what some of the articles cover inside, intriguing the readers more. The ...